CALIFORNIAN SPIRIT
SET IN EAST LONDON
PASSO SHOREDITCH
A modern, Italian restaurant in Shoreditch, I worked closely with the founders on a comprehensive brand identity that encapsulates all its facets. East London-cool, meets Mediterranean relaxed spirit with a rustic feel—all captured in its logo, menu design, interior spaces, and tone of voice.
Part tongue-in-cheek charm, part upscale, effortless ambiance, this eatery perfectly balances the natural world with a modern energy; which we showcased in its custom hand-drawn logo, featuring gentle ripples and characterful curves that encourage visitors to slow down and connect.
Branding Menu Design Art Direction Social Media Design