A NEW BRAND DIRECTION TO CAPTURE
A NEW LUXURY MARKET
HOTCROWN
This luxury jewellery brand has plans to enter the UK market: requiring new appeal to a different, luxury-led consumer it hadn’t tapped into previously. I came on board to redefine their brand identity ahead of going to new markets, seeking to elevate their current offering with a fresh take on what luxury means to today’s woman.
I art directed new photography that echoed the softness of modern women with masculine tailoring reflected in their jewellery style that felt timeless but effortlessly current.
Art Direction Casting Styling