DOLLA PROJECT TEXT — Caden Illouz-Salon

THE QUINTESSENCE OF
MEDITERRANEAN NOSTALGIA

^{DOLLA PARIS}
^{I collaborated extremely closely with this luxury resortwear label’s founder, to create an ownable identity that amplifies Dolla’s core brand values: quality, timelessness and luxury. Their custom logo makes a nod to the feminine silhouette and the ripple of the tides, the tones are warm, muted, and soft; while it is contrasted against a bold brand identity, creating a foundation that allowed us to express the essence of the brand using personal, meaningful, crafted content across all platforms.

Within our first year of collaboration, each collection was sold out. The brand received recognition by industry leaders and was featured in Vogue Paris, L’Officiel, and Elle.}

^{Branding Packaging Website Design Art Direction

Social Media Design and Management}