BORGO DE NOR PROJECT TEXT — Caden Illouz-Salon

A NEW CHAPTER FOR
A MUCH-LOVED FEMININE ACT

^{BORGO de NOR}
^{Already an established womenswear label with a following, this eponymous label celebrates empowered women, who live life as both master and muse. I worked closely with the founder and the in-house team to bring its new strategy and visual direction to life. Fresh, bold, and modern without sacrificing the timelessness its existing audience had come to love.

Through social media strategy and rich digital content, we were able to achieve record sales together, plus high social media engagement. A new 20k following later, it was spotted on everyone from Eva Mendes to Greta Bellamacina, Lisa Ing Marinelli, and Sarah Corbett Winder.}

^{Art Direction Casting Social and Digital Marketing Design}