TECHNOLOGY AND PLAY
With a clientele that ranges from Chloé to Sephora, Barney Studios is a collective of visionaries that create immersive brand experiences. We had to rethink the way a startup presented itself - The main challenge was to create a legacy for a business that existed in the future and stand out in an over-saturated market.
We used a single font with a clear typographic system that isolates each project; each project becoming its own unique piece of artwork with individual serial numbers, mixed with a layout system and creative direction that blurred the line between physical and digital.
Branding Social Media Design CGI Creative Direction
Branding & CGI Creative Direction